Join us in collaboration with our business partner, a globally respected omnichannel company celebrated for excellence and innovation! We are on the lookout for a passionate and experienced Senior Marketing Data Analyst to become a key player in launching their new IT Software Hub in Bucharest, bringing data-driven decision-making to the next level.

In this role, you will empower the marketing and product teams
to make smarter, data-backed decisions. You will play a key role in unlocking insights from customer and onsite data, driving personalization, campaign optimization, and seamless customer journeys across channels. Your work will have a direct impact on shaping how millions of users interact with the main products.

Main responsibilities

• Analyze customer and onsite data using SQL and Python to optimize marketing
  campaigns and operational decisions.
• Design, expand, and optimize Data Science use cases such as next best offer, A/B
  testing strategies, and customer journey analytics.
• Develop and deliver self-service BI solutions tailored to webshop analytics and
  customer segmentation.
• Collaborate with cross-functional teams to bridge business questions with data-driven
  answers.
• Ensure scalable, reliable, and interpretable models using best practices and modern tools.

Your profile

• At least 5+ years of working experience as a Data Analyst or similar roles.
• Proven experience in building forecasting models using machine learning and
  statistical methods.
• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Hands-on with machine learning frameworks (e.g., TensorFlow, PyTorch, Scikit-
  learn)
• Solid programming skills in Python and SQL (experience with BigQuery or Redshift is a plus)
• Proficiency in applying and programming statistical methods with Python
• Familiarity with virtualization (e.g., Docker).
• Practical experience with A/B testing frameworks and experimentation design.
• Strong background in online marketing data analysis and onsite tracking (e.g.,
  Google Analytics, GA4).
• Understanding of digital optimization strategies and conversion metrics.
• Experience working with GA4 raw data and web analytics.
• Agile mindset with a hands-on and solution-oriented attitude.
• Passion for working with people and communicating data insights effectively.
• Curiosity for new technologies and eagerness to experiment.
• Confident communication skills in English.