For our amazing team, which is expanding, we are looking for a Digital Marketing and Performance Specialist to join our team. 

Evolve Today has been built out of a passion for recruitment and connected services and with the purpose to make a difference in the market by offering consultative, high-class services with a determined and honest approach.

This is an exciting opportunity available for well organised, enthusiastic, and creative thinkers looking to boost their experience in the marketing world. This immediate full-time opening for this role is the perfect opportunity for an individual who possesses a big-picture mentality, is a proactive self-starter, and is able to keep up to date with new marketing techniques and trends. 

If this sounds interesting to you, let's  talk! 

Responsibilities: 

• Ensuring strong value based messaging, brand consistency and company’s core values across all communications also to identify trends and insights, and optimise spend and performance based on the insights.
• Planning and managing online marketing campaigns with the scope to generate plans to increase leads, sales, brand awareness and reach, product and brand consideration or web traffic campaigns;
• Optimising and growing all types of Google Ads campaigns with data-driven approach, and goal-oriented attitude - continually learning & experimenting with creatives, bids & audiences;
• Planning and managing marketing activities (email marketing, segmented communication) to current customer database and manages tools to do it;
• Working on building customer acquisition funnels, tools for optimising marketing campaigns (including creating a landing page);
• Responsibility for website positioning, SEO and SEM;
  
• Cooperation with external agencies on content creation;
  
• Banner creation & execution for online marketing campaigns;
• Cooperation with the Sales colleagues in reaching potential customers;
  
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams;
  
• Generates reports and performance analysis for the digital & performance marketing activities;

Desired skills and experience

• Degree/Diploma in marketing, business, or related qualification
• Good experience in B2C or B2B services or for the online leg of an omni-channel business or for a marketplace. 
  
• Strong knowledge of Google Marketing Suite (Ads, GA4/UA, Tag Manager), Facebook Ads, Retargeting Platforms, Reddit ads, Huawei ads or other advertising platforms;
• At least 3+ years working experience in digital marketing, extensive experiences in managing in-house digital performance marketing;
• At least 1+ years professional experience in HR Services is an important advantage;
• Proven experience in performance marketing and creating targeted lead generation marketing campaigns;
• Good working experience in SEO and SEM;
• Strong analytical skills and data-driven thinking.- Up-to-date with the latest trends and best practices in online marketing and measurement.
• Knowledge of promotional tools and online marketing tactics;
• Good knowledge of GA, HotJar, other analytical tools;
• Proficient with Adobe Photoshop & Microsoft Office;
• Passionate, hardworking, analytical, persistent, cooperative attitude.
• English – working language